Style brand guides can often be overwhelming and take the fun out of creating new projects. The concept of a tactile brand study is rooted in interaction—pieces that designers, or anyone, can engage with to inspire creativity and evoke a sense of adventure in crafting new pieces, all while adhering to established style guidelines. By providing interactive elements within brand materials, individuals are encouraged to explore and innovate within the framework of the brand, fostering a dynamic and collaborative approach to design.